inkfish studio
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Characters • Content • Web Experiences

Give your brand a face people remember

Inkfish is a small creative studio. We design mascots and characters, turn them into content people stop scrolling for, and build websites that give them room to move.

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Our logo has a face. Yours could too.
Booking new projects for November 2026

Selected work

Work that earns a second look.

Characters, content and websites for brands that would rather be recognized than just seen.

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Lunea, an elf with a star hairpin, and Luca, a boy in navy armor, building a story world together in a cozy writing room full of maps and books.

Literary Universe

Two mascots for a platform built around writers and story worlds, plus the illustrations, comics, social posts and product update banners that put them to work.

  • Characters
  • Content
  • Literary Universe (in-house)
Setongkol homepage: Grumpy holds down a pile of paper while Sunny blasts it with a leaf blower, next to the headline "Two friends. Only one of them is having a good time."

Setongkol

An original comic series made in-house. Two recurring characters, four-panel strips on four platforms, and a website that's as much fun to scroll as the strips are to read.

  • Characters
  • Content
  • Web
  • Original series (self-initiated)
DNT Adjusters homepage: the headline "Your Claims, Our Commitment" on a soft blue background, next to a mosaic of ship and port photos.

DNT Adjusters

A company website for an insurance loss adjuster with more than 30 years of history. A new, modern front-end design, plus a CMS so the team can keep it up to date themselves.

  • Web
  • PT Dharma Nilaitama Adjusters

What we do

Three things, done properly.

We keep the menu short on purpose. Each service works on its own, and works even better together.

Character-led branding

One character can carry a whole brand.

Logos sit still. Characters can talk, react, celebrate, apologize and sell, without you starting from zero every time.

When the same face shows up in your posts, campaigns and website, people start recognizing you before they read your name. That's the kind of recognition most brands try to buy with ads.

  1. 01

    Character

    Designed once, with a personality, poses and expressions.

  2. 02

    Content

    Your posts get a recurring face instead of another stock photo.

  3. 03

    Campaign

    Launches and promos get a lead actor, not just a banner.

  4. 04

    Website

    Your site becomes the place where the character lives.

  5. 05

    Recognition

    People spot you in the feed before they read the caption.

Featured package

Brand Launch Kit

Launch with a face, a feed and a website.

Everything a new brand needs to show up looking like itself on day one, designed together so it all feels like one brand.

Made for

  • New businesses and startups getting ready to launch
  • Brands launching a new product or line
  • Businesses that want a fresh start online
Ask about the Launch Kit See what's inside

In the kit

  1. Mascot or hero character

    The face of your launch, designed to be reused long after it.

  2. Visual direction

    Colors, type and style rules that tie everything together.

  3. 6 social launch assets

    Posts and stories to announce your launch.

  4. Landing page

    A one-page site to send people to.

  5. Social profile assets

    Profile picture, highlight covers and banners.

Web experiences

Websites don't have to sit there politely.

Some pages just need to be clear. Others should be a little fun to use. We build both, from focused landing pages to sites people actually explore.

Explore web experiences

How it works

Five steps. No mystery.

You'll always know what's happening, what's next, and what we need from you.

  1. 01

    Brief

    Tell us about your brand, your goal and your deadline. A form, a call or a WhatsApp chat is enough to start.

  2. 02

    Define

    We agree on scope, price and timeline in writing, then set the creative direction together.

  3. 03

    Create

    We design. You see first drafts early, so nothing surprising shows up at the end.

  4. 04

    Refine

    Your feedback goes in. Revision rounds are agreed upfront, so it never drags on.

  5. 05

    Launch

    Final files, a live site, or both. Plus notes on how to keep using what we made.

Why Inkfish

People scroll past hundreds of perfectly fine designs every day.

We're interested in the one they remember afterward. That rarely comes from more decoration. It comes from personality: a face, a voice, a small surprise, repeated until people recognize it.

  • Personality before polish.

    Making things look nice is the easy part. We start by figuring out who your brand is, then make it look the part.

  • Made to be reused.

    Characters, templates and page sections you can keep using next month, not pretty one-offs.

  • You talk to the people doing the work.

    No account managers passing messages around. Small studio, short feedback loop.

  • Tools help. Taste decides.

    We use modern tools, including AI, to speed up production. Ideas, direction and final design decisions come from people.

FAQ

Questions we get a lot.

Something else on your mind? Ask us directly.

Do you work with small businesses?

Yes. Most of the brands we work with are small businesses, startups, creators and indie brands. Our packages are built so you can start small and grow from there.

Can I request a custom package?

Of course. Tell us what you need and your budget range, and we'll suggest a scope that fits. Mixing services is common.

Do you use AI?

Yes, as a production tool, for things like early exploration and speeding up repetitive work. Ideas, creative direction and final design decisions are made by people, and everything is checked and refined before it reaches you. You're paying for thinking, taste and consistency, not for prompts.

Will I receive editable files?

You always get final files in ready-to-use formats. Whether editable source files are included depends on the package, and it's written in your quote, so there are no surprises.

Do you manage social media accounts?

No. We design and produce content: posts, carousels, stories and campaign visuals, plus basic caption help. Posting, replying to comments and DMs, customer service and paid ads are not included. We're happy to work alongside whoever handles those.

How many revisions are included?

Every package includes revision rounds, and the exact number is written in your quote before we start. If you need more, we'll quote extra rounds upfront.

How much does a project cost?

Every project is quoted on its own, because scope, number of assets and timeline change the price. Send a short brief, or tell us your budget range, and we'll reply with a fixed quote before any work begins. No surprises later.

Do you provide hosting and domains?

Hosting and domain costs aren't included in our quotes, because they're yours and they renew every year. We'll help you choose them, set them up and connect everything, so you don't have to figure it out alone.

How long does a project take?

It depends on the scope. Smaller projects, like a single mascot or a landing page, are quicker. Bundles and interactive sites take longer. You'll get a clear timeline with your quote, and we'll say so honestly if a deadline is too tight.

Got an idea that's difficult to make boring?

Good. Tell us about it. We'll reply with honest thoughts, a rough scope and a starting price.

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