Journal
Notes on making brands memorable.
Characters, content, websites, and what we learn while making them.
- 1 October 2026
Does your brand need a mascot? A 5-question test
A quick, honest checklist for business owners wondering if a mascot is worth it, including when it isn't.
- 1 October 2026
From logo to character: how to create a brand mascot
Seven steps to a brand mascot you can use for years, from choosing a personality to writing simple character guidelines.
- 1 October 2026
Interactive wedding invitations: why a website beats a PDF
A digital invitation doesn't have to be an image or a PDF. Here's what a website invitation can do, and how to make sure guests actually open it.
- 1 October 2026
One mascot, 30 days of content
Five recurring post formats starring one character, plus a sample 30-day calendar, so your feed stops starting from a blank canvas.
- 1 October 2026
A simple landing page vs an interactive website: which one do you need?
What you actually get with a simple landing page, a custom landing page and an interactive website, plus the hidden costs people forget.
- 1 October 2026
7 traits of a memorable brand mascot
Why do some mascots stick while others are forgotten in a day? Seven traits you can use to check your own character.